Associate Director, IPC Adult Care Brand & Innovation

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Role Overview & Primary Accountabilities:

• Lead the sector brand strategy and innovation across ABUs, delivering topline growth, accretive margins (GM & OP), market share, and brand equity for the sector.

• Partner with a cross-functional sector team spanning R&D, Marketing, Insights & Analytics and Design to develop the segment's sector growth agenda.

• Develop end-to-end, cohesive, and aligned Adult Care segment sector / brand strategies and plans, and ensure a robust short-term (e.g., 0–3 year) innovation pipeline aligned with strategic growth goals.

• Elevate brand story-telling, creative, digital and content quality to drive richer consumer engagement and ROI improvement.

• Maximize value capture in market through portfolio strategy, cost improvement and volume growth.

• Partner with the Segment Leaders and Commercial counterparts to convert sector strategy into in-market execution, anchored to the broader segment agenda and supporting delivery of growth and financial targets

About Us

Huggies®. Kotex®. Poise®. Depend®. Plenitud®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Essential Requirements

• Minimum 10-12+ years of experience in FMCG Marketing roles in the region and country.

• Brand building experience specifically in consumer insights, new product development, communication, campaign development.

• Global/Regional Innovation experience including FEI (Front-End Innovation), new product development, domain expansions.

• Experience in creating and activating marketing models for low penetration categories.

• Led Digital acceleration programs and experienced in digital analytics.

• Strong strategic thinking and skill to influence broad multifunctional team.

• Experience in people management and building high performing teams.

• Past marketing success in Indonesia, Korean and/or Australian markets is preferred.

Leadership Competencies / Qualifications

• Strong commercial acumen, able to connect brand and innovation strategy to financial outcomes and operate credibly cross-functionally.

• Strategic marketing and brand management expertise with strong commercial and in-market execution capabilities including experience working in/with Korea, Indonesia and Australia market leads.

• Deep consumer-led innovation expertise with track record of building category-defining pipelines, translating consumer insights and trends to drive growth and brand relevance.

• Strong people and culture leadership in-service of greater market results.

• Operator mindset emphasizing speed, agility, pragmatism and entrepreneurial thinking.

• Ability to deliver value to markets through cross-functional leadership and execution.

• Cultural sensitivity and market fluency, with a track record of building relationships and delivering results across diverse, multi-market environments.

Key Success Measures

• Brand: Brand health (brand equity scores, consumer sentiment vs benchmarks).

• Financial: Delivery of segment sector financial and market share targets.

• Innovation: Performance against net income and forecasted plan value for innovation projects.

• Regional: Scale sector plans regionally while ensuring strategies are locally relevant and fit to win for each market context.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

No Relocation:

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.